Crocs opens its 100th store in India, to focus on metro cities for growth

By

Maverick Martins

Published
Nov 20, 2018

The Colorado-based footwear company Crocs has expanded its presence in the Indian market with the addition of its 100th store in the country.
 

The new store is spread across an area of 625 square feet and located at VR Mall in Chennai. It is the company’s third store in the city and fifth in the Southern state of Tamil Nadu.
 
Crocs will continue to focus on metro cities for its next phase of expansion and will open Exclusive brand stores while using MBOs, Kiosks, and e-commerce to tap the tier II, tier III markets.

Commenting on the occasion, Deepak Chhabra, CEO and MD of Crocs India, in a statement said, “We are excited on reaching the century mark in India. Our absolute focus for the next phase of geographical expansion will continue to be on top 6 metro cities across the country along with state capitals.
 
“Exclusive brand stores are a very significant part of our growth strategy. In addition to aggressively growing our EBOs, we will be strengthening our presence in Tier-II cities via MBOs and Kiosks. Further, e-commerce will remain an integral part of our distribution strategy and help us reach out to consumers where our brick and mortar presence is limited,” Chhabra added.
 
Crocs entered the Indian market with its first store in 2008 and today is present in more than 50 cities across India. India is one of the important markets for the brand and currently the sixth largest globally in terms of revenue with high double-digit growth year on year.