Crocs appoints Priyanka Chopra Jonas as global brand ambassador for 2020 campaign

By

Isabelle Crossley

Published
Oct 31, 2019

Footwear brand Crocs has appointed Priyanka Chopra Jonas as a global brand ambassador and the Bollywood celebrity will take part in the brand’s 2020 “Come As You Are” campaign.

Chopra Jonas will promote the brand’s signature Croslite casual footwear next year for its “Come As You Are” campaign, which is currently in its fourth year. Chopra Jonas joins a group of international celebrities who have promoted the brand, including Zooey Deschanel, Suzu Hirose, Gina Jin, and Kim Sejeong who starred in its 2019 campaign. 

“Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility,” said Crocs’ SVP and chief marketing officer Terence Reilly in a media release. “As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."

Chopra Jonas is a Goodwill Ambassador for the United Nations Children’s Fund and she will bring this role into her partnership with Crocs. Over the course of 2020, Chopra Jonas will work with Crocs on a series of donations to the organisation intended to help children across the world.