Cricketers Bumrah, Bhuvneshwar to endorse Asics in India
Japanese sportswear major Asics has signed Indian cricket players Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country.
The two pace bowlers will be endorsing the brand in the country and Asics is hoping that the partnership will help it reach out to more Indians and also help promote its global 'I Move Me' campaign.
Commenting on the brand association, Managing Director of Asics India, Rajat Khurana, said in a statement, "We are extremely delighted to bring on board leading cricketers of our Indian cricket team as the brand ambassadors for Asics India. Their commitment to fitness on and off-field leading to team India's success is commendable, they truly resonate the brand's core value. This partnership is also an extension of the Global 'I Move Me' campaign for Asics.”
Bumrah said, “I want to make the most of our association where we inspire and motivate people to 'move' and be a part of the larger movement started by Asics."
Echoing similar sentiments, Bhuvneshwar added, "I am absolutely thrilled about representing one of the leading brands in the world. As an athlete and a fast bowler, shoes are a very important part of our lives. Asics is one brand that I completely trust and believe in, given the best in class technology that it offers.”
Asics currently has 28 mono-brand stores and 300 multi-brand stores across metros and tier 2 cities in India. The brand is available on all leading e-commerce websites.
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