Cricketer Yuvraj Singh’s YouWeCan enters brick and mortar space

By

Maverick Martins

Published
Aug 9, 2017

Indian cricket superstar Yuvraj Singh’s sports lifestyle brand YouWeCan (YWC) has entered India’s booming brick and mortar retail space with the launch of its first physical store in the country at Varanasi in the state of Uttar Pradesh.
 

YWC had earlier entered into an exclusive partnership with Flipkart firms Myntra and Jabong to sell the sports brands online in India.
 
The first physical outlet of the sports brand in India is located at JHV Mall and is spread across an area of 1350 square feet and has added kid’s collection and accessories to the brand’s wide portfolio

“I wholeheartedly take pride in the fact that YWC is a homegrown Indian brand and what better way to celebrate our roots but to have our first offline store in Varanasi, one of the most iconic heritage cities of India. Varanasi being one of the oldest living cities in the world and having the symbol of being a World Heritage Site made it an ideal choice for me to represent YWC in a physical space with its roots planted firmly in social awareness,” said Cricketer Yuvraj Singh in a statement.
 
The fashion forward brand is also looking to expand aggressively in the coming few months across India especially in tier II and tier III cities.
 
YWC Brand CEO, Shazmeen Kara said, “We have received an overwhelming response since the launch of YWC in 2016 and the collections we have in place via our online presence. This being the brand’s first stand-alone store, we do look forward to great beginning and will expand aggressively in the coming months.”
 
The apparel brand is manufactured by Suditi Industries – which holds distribution rights for YWC.

YWC will also be available through other multi-brand outlets in Varanasi, via a shop in shop format. In the online space, the brand is available on Myntra and Jabong, as well as on its own portal online.