Cricketer Yuvraj Singh launches clothing line YWC

Dashing retired cricketer Yuvraj Singh has launched his own clothing line YWC in collaboration with fashion designers Shantanu and Nikhil, which will focus on athletics or sports inspired wear for men, women and children. All the profits from the clothing collection will be used for the betterment of cancer patients through YouWeCan (YWC).

YWC which will be produced by textile and apparel company Suditi Industries will be available online as well as offline. The collection will be sold online by fashion retailer Myntra and also through YWC’s e-commerce platform.

According to the cricketer, who has battled and won the fight against cancer and who also manages a foundation for cancer patients; it was hard to get funds for the project, which is why he has decided to contribute all profits from this brand to the foundation.