Cricketer Smriti Mandhana invests in ayurvedic brand Neem Ayu

By

Maverick Martins

Published
Jul 14, 2022

Indian cricketer Smriti Mandhana has invested an undisclosed amount in recently launched skincare and haircare ayurvedic brand ‘Neem Ayu’. In addition to this, Mandana will also be the face of the brand in the country.

The brand is co-founded by Aditi Hingu, Neena Sharma, and Vipul Gupta. It sees huge potential in the ayurvedic market in India and aims to rapidly expand its presence in the segment by catering to both men and women.

Neem Ayu plans to grow its presence pan India and develop new product lines which are solution driven and backed by the power of ayurvedic science.

Commenting on her association with the brand, Smriti Mandhana in a statement said, “I feel great to be associated with a brand like Neem Ayu. What made me immediately trust in Neem Ayu’s brand proposition was that its foundation lies in the time-tested efficacy of Indian Ayurveda backed by intensive research. These products promise to show results effectively. I am extremely excited to embark on this partnership."

Aditi Hingu, founder of Neem Ayu added, "With immense pleasure, we welcome Indian captain Smriti Mandhana to the Neem Ayu family. She is an inspiration for all of us with her stellar career as a successful international cricketer. With Neem Ayu she also begins another chapter by turning investor. We look forward to building our growth trajectory along with her.”

Neem Ayu is currently sells through its website and key direct-to-consumer marketplaces including Amazon, Flipkart, Purplle, among others.