Nov 8, 2019
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Creed opens first India store, plans second store launch for coming year

Nov 8, 2019

The luxury fragrance brand Creed has opened its first brick-and-mortar store in India with Bequest Group in New Delhi’s Chanakya Mall and plans to open at a second location in the coming year.

Creed is now part of The Chanakya’s luxury brand selection in New Delhi - The Chanakya- Facebook

Creed has joined international brands including Rolex and Ted Baker at the Chanakya Mall in the capital with its India offline retail debut. The brand opened its first India store through a licensing agreement with Bequest Group which has a second brick-and-mortar store opening planned for the coming year through its master franchise agreement with the brand.

"Our store is positioned between the Hermès and Chanel stores at the in Delhi,” said Creed’s seventh generation owner Erwin Creed, reported by ET Bureau. “India's luxury malls are at par with any other country's but we will grow here gradually." Creed also said that the business is currently focusing on Asia and the Middle East for expansion.

Speaking about his plans for Creed in India, Bequest Group’s founder Gaganmeet Singh said, "we would rather look at doing more pop-up concept stores across the top metros and even smaller, Tier-II cities,” ET Bureau reported. Bequest Group also retails brands including Tod’s and Berluti Paris in India.

Creed was first established as a tailoring house in the UK in the 1760s and is now a Paris-based luxury perfume company. The brand mixes its fragrances by hand as opposed to by machine and only produces small quantities.

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