Cravatex Brands partners with VF Corporation for Vans in India

By

Maverick Martins

Published
Jun 6, 2019

Cravatex Brands Limited (CBL) has got into a partnership with VF Corporation to manage the India operations of footwear brand Vans.
 

Cravatex will strengthen Vans presence in India by opening as many as 50 stores over the next five years coupled with offline and online expansion.
 
Vans sees huge potential for growth in the Indian market and is confident that its partnership with CBL will help it expand its market share in the country.

Commenting on the partnership, Rohan Batra, managing director of CBL in a statement said, “We are delighted to add Vans to our portfolio. Our focus will be to grow the distribution of the brand through an expansion of the retail network with a target of 50 stores in the next five years and partnering with wholesale retailers both online and offline. We will be investing significantly in brand building by focusing on the Vans brand pillars.”
 
Scott Basham, vice president and managing director of Vans APAC added, “By combining the global strength of the Vans brand with CBL’s local market expertise, we are confident that Vans will forge even deeper connections with Indian consumers while expanding market share.”
 
Cravatex Brands Limited is part of the Batra Group and owns the rights to sell brands like Fila, Matrix, Stages, Les Mills, Ziva, and Proline Fitness in India.