Craftsvilla partners withTamil Nadu Handloom Weavers

By

Maverick Martins

Published
Dec 2, 2016

Ethnic online fashion player Craftsvilla has partnered with Tamil Nadu Handloom Weavers' Co-operative Society (Co-optex).

Through the association Craftsvilla will host authentic handloom products on their website thereby supporting the handloom weavers of Tamil Nadu, the company said in a statement.
 
“We believe we can unwrap billions of dollar of business value to artisans across India by interventions across design, quality, big scale manufacturing and logistics. We have identified close to ten major clusters in India which we will develop for our ethnic supply. Co-optex will play a very crucial role for development of our cluster in Tamil Nadu for handloom products. We are very excited to partner with them to produce 'Make in India' products for global consumers," said Manoj Gupta, co-founder, Craftsvilla.

With this partnership, now buyers will be able to choose from a range of Co-optex products including silk, cotton, organic sarees and home furnishings, the statement said.
 
“This association has opened up numerous opportunities and a chance to connect with consumers from across the world. We offer authentic handloom products and this combined with Craftsvilla's focus to support artisans and crafts of India, we are sure to achieve great milestones in the future," said T.N. Venkatesh I.A.S., MD, Co-optex.
 
The company said, the partnership will further enhance Craftvilla’s handloom portfolio which presently offers a range of Pochampalli Silk, Ikat, Banarasi, Tussar and Jamdani weaves amongst others.