Cover Story strengthens retail presence with its second store in Bangalore
Future Group’s fast-fashion brand Cover Story has strengthened its retail presence with the launch of its new store at Phoenix Market City, Whitefield Road, Bangalore.
This is Cover Story’s second store in the city of Bangalore and its 28th exclusive store in India. It is spread across 919 square feet. The new store will stock the latest SS19 collection from the brand.
Cover Story had reported sales of Rs 51 crore ($7.4 million) for the financial year 2018 with average sales per store at Rs 25 lakh. It is expecting its sales to double to Rs 100 crore during the current fiscal.
Cover Story has exclusive outlets across Delhi NCR, Mumbai, Surat, Kolkata, Coimbatore, Kochi, Chennai, Indore, and Vadodara. It also sells at Central, Kapsons, Iconic and Sohum.
Additionally, the brand has its own online store and also retails through online marketplaces including Myntra, Jabong, Amazon.in and Koovs.
Cover Story was launched by Kishore Biyani’s Future Group in April 2016 as an Indian alternative to international fast-fashion brands.
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