Cotton On enters Indian market with Myntra, plans brick-and-mortar stores
The Australian fashion retailer Cotton On has entered the Indian market for the first time and aims to open its first India brick-and-mortar store next year.
The brand will retail on the fashion e-commerce platforms Myntra and Jabong as well as parent company Flipkart’s online platform, Business Standard reported. AVS Global Network has launched Cotton On under licence with a year-and-a-half contract for India.
“About 77 per cent of online fashion brand consumers use either Flipkart, Myntra or Jabong to shop, as they have a high brand-recall value,” AVS founder Sumanto Das told Business Standard. “This is why we thought it would be wise to introduce Cotton On to India through these platforms.”
Cotton On aims to open its first India flagship during the third or fourth quarter of 2020 in either Mumbai or Delhi. The brand aims to test the waters online before launching a full-scale offline expansion.
Cotton On was launched in Australia in 1991 and currently retails in 19 countries worldwide including South Africa, Singapore, and New Zealand. The brand has around 1,500 global stores and runs eight brands including Cotton On, Cotton Kids, Cotton on Body, Factorie, Ruby, and Typo. Cotton On and footwear line Ruby will first launch in India and brands Typo and Factorie will launch in India within the next 12 months.
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