Cosco partners with Udaan to boost sales of its personal care range

By

Maverick Martins

Published
Sep 15, 2021

Cosco, a leading Indian sports and fitness products manufacturer, has partnered with B2B e-commerce platform Udaan to boost sales of its newly launched personal care range.
 

Cosco recently entered the fast-growing personal care market with the launch of its personal care products range and backing on Udaan’s strong distribution network coupled with its affordable pricing to help it boost sales across the country.
 
The new eco-friendly personal care products from Cosco will initially be available across six cities – Chennai, Coimbatore, Trichy, Trivandrum, Vizag, and Cochin on the Udaan platform.

Commenting on the partnership, Devinder Kumar Jain, chairman Cosco India Limited, in a statement said: “For our personal care products, we at Cosco recognise the need to have higher reach and scale than our existing products distribution network. Over the years, Udaan has built a large digital network, scale and reach and most importantly the trust of retailers across the country. We are positive this will enable us to quickly scale and make our products available to more retail outlets.”
 
Vinay Shrivastava, head of FMCG business at Udaan, added: “We are delighted to make available Cosco’s new range of personal care products on our platform. We will ensure that Cosco also enjoy the benefits of technology and e-commerce scale, like other brands on our platform, to expand their business across Bharat.”
 
Udaan - which has 30 lakh businesses on its platform - has operations across categories including lifestyle, electronics, FMCG, toys, and more.