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Conscious Effort promotes sustainable fashion

Published
today Aug 16, 2019
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The recent return of the annual design show Conscious Effort showcased a range of sustainable fashion brands in New Delhi and featured a panel discussion on sustainability to promote conscious fashion.

Aroka recently took part in Conscious Effort in New Delhi - Akora- Facebook


The 2019 edition of Conscious Effort, which took place at the end of last month at The Imperial in New Delhi, brought together a range of brands that produce sustainable fashion including Abraham & Thakore, 11.11/ eleven eleven, and Amrich. Attendees had the chance to shop the brands with the knowledge that all featured products were created using sustainable and/or eco-friendly production methods.

Other featured brands included Aroka which showcased its latest range of loose, free-flowing separates, Saahra with its range of minimalist clothing, accessories, and homeware, and Chokhi Chorri with its selection of Bohemian-inspired dresses and tunics. Akashi, Rehwa, Made from Malai, Turn Black, Sneha Arora, and Fantom Threads also participated among others.

As well as offering a one-stop-shop for sustainable fashion, the event featured a panel discussion titled “Cultural Sustainability”. The discussion was led by journalist Bandana Tewari and explored how culture and sustainability interact. 

The event also featured a “Get Dirty! Masque Masterclass” wellness workshop by Purearth founder Kavita Khosa. The workshop aimed to engage guests and explore the topic of personal wellbeing. 

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