Colorbar suspends makeovers and trials over coronavirus concern

By

Isabelle Crossley

Published
Mar 17, 2020

Makeup brand Colorbar has temporarily suspended its makeover services and makeup trials, in a bid to reduce coronavirus transmission, as an increasing number of Indian retailers impose instore measures against the virus.

 
“Your safety is of paramount importance to us,” announced Colorbar on Facebook. “As a measure to ensure health and safety of our staff and customers, we have temporarily suspended makeovers and trials due to the coronavirus situation.”
 
The measures are part of a wider move to social distancing as the Union Government urges citizens to eschew crowds and self-isolate as much as possible.

The brand will, however, continue to launch new products across its stores such as its new eight-shade ‘3D Effect’ lipstick collection. The line launched online and in-store on March 16.
 
Colorbar, which launched in 2004, runs brick-and-mortar stores and kiosks across India in locations including Kolkata, Hyderabad, Ahmedabad, Pune, Lucknow, and Indore, according to its website. The brand’s products cover cosmetics, skincare, and accessories.
 
Currently, coronavirus-led restrictions vary from state to state with malls in states including Haryana and Gujarat, as well as certain areas of Tamil Nadu under lockdown as of Sunday. All stores in malls under lockdown will automatically close, which will affect a number of Colorbar outlets.