Colorbar launches new natural brand 'Co-Earth'
Cosmetics brand Colorbar has launched ‘Co-Earth’ as a subsidiary specialising in natural personal care for hair, skin, and body. The brand has launched with a dedicated e-commerce store and range of clean beauty, vegan, and sulphate-free products.
Co-Earth has launched online with a range of shampoos, conditioners, face washes, body scrubs, hair oils, and moisturisers among others, according to the brand’s new e-commerce store. Products are priced between Rs 349 and Rs 599 and are all paraben and SLS free.
“Beauty is born in our actions and how we care for ourselves and the world around us,” Colorbar and Co-Earth founder Samir Kumaar Modi told Vogue India about the new launch. “Today, the world needs us to step up our efforts and make a radical difference for nature to thrive again. The Co-Earth vision includes building a future in which we humans live in perfect harmony with nature and its creatures. All our products are created to admire nature andwildlife. For the same reason, we have tied up with leading wildlife organisations in India to bolster rescue efforts for endangered animals. Each day we look for more wildlife species to take under our wing. Taking the pledge to co-exist 'For Our Planet', Colorbar wishes to create a magical change for mother Earth with Co-Earth.”
Co-Earth’s products are designed to target specific beauty concerns such as dry skin and dull hair. Each ingredient used corresponds to an animal and purchasing that product will send a portion of the proceeds to aiding the welfare of that animal.
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