Colorbar launches first customisable makeup palettes
Makeup brand Colorbar has launched what it describes as India’s first-ever customisable makeup palette with 12 custom designed cases and a selection of eyeshadow, blushers, and highlighters to choose from.
Colorbar’s new launch aims to engage its customers by enabling them to choose their own selection of powdered products, as well as the outer case design to create their own unique palette. The ‘Bespoke Palettes’ line is designed to promote the brand’s ethos of ‘be yourself’, Colorbar announced on Facebook.
The Bespoke Palette has launched across exclusive Colorbar stores in India. The palettes launched with a shopping event with a group of bloggers who were invited to a Colorbar store to create their own customised palette to reflect their personality and showcase the numerous combinations possible. This resulted in Colorbar’s new campaign video for the range which stars influencers Pallavi, Priyanka, and Shiveeka, among others.
As the pandemic has made many shoppers more discerning and reduced the shopping budgets of many households, Colorbar’s new launch enables shoppers to create the exact products they desire without any extras they do not want, potentially enabling them to save money and avoid buying multiple products. Colorbar also has an engraving service where customers can request for their products to be engraved with their words of choice either online or in select stores.
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