Colorbar holds lipstick launch event at blogger awards

By

Isabelle Crossley

Published
Mar 31, 2023

Makeup brand Colorbar held a launch for its new line of lipsticks at the Cosmo Blogger Awards. As part of its co-sponsorship of the event at The Leela Hotel in Gurugram, Colorbar provided interactive entertainment and a ‘Lipstick Lunch’. 

Colorbar held a ‘Lipstick Lunch’ at the influencer-filled event which mixed a variety of foods with lipstick swatches. Designed to bring together influencers and share its new products with popular beauty and lifestyle gurus, Colorbar’s interactive session featured an elaborate pink Barbie inspired display designed for Instagram photo sessions and an array of interactive props such as decorative bird cages. 
 
“Glam squad, assemble,” Colorbar announced on Facebook on March 31. “We loved the vibrant energy and stunning looks everyone brought to the table at Cosmopolitan Blogger Awards 2023, co-sponsored by yours truly! Congratulations to all the fabulous bloggers who slayed the game and a big shoutout to Cosmo for bringing us all together.”

The Cosmo India Blogger Awards celebrated content creators from across the country in fields including fashion, beauty, and lifestyle. Colorbar also works closely with influencers as part of its marketing campaigns in order to engage millennial and Gen Z shoppers and tap into influencers’ respective fan bases.