Colorbar Cosmetics to add 100 new stores, launch new categories
Colorbar Cosmetics, one of India’s leading beauty and skincare brands has planned retail expansion and diversification of product portfolio as part of its 18th anniversary celebrations.
The brand plans to add 100 new stores and increase its presence across 12,500 outlets by the end of 2023.
In addition to this retail expansion, the brand plans to launch new categories, including hair colour, gummies, serums among others.
On completing 18 years, Samir Modi, founder and managing director of Colorbar Cosmetics in a statement said, “We are extremely elated to have completed 18 momentous years in the industry. It has been an exciting and personally enriching journey so far to have touched the lives of our consumers through this venture. This dream of establishing Colorbar as one of the leading cosmetic brands in the country has been achieved through the hard work and resilience of our talented team and the immense love we have received from our family of supporters.”
“Going forward, we promise to re-invent, reimagine and re-engineer solutions to expand our cutting-edge product range and to continue to be a pioneer in the industry. With this thought, we aim to continue to ignite the magic within our consumers and celebrate their individualism,” he added.
Colorbar, which launched in 2004, runs brick-and-mortar stores and kiosks across India. The brand’s products cover cosmetics, skincare, and accessories.
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