Colorbar collaborates with Bina Modi on face mask line
Cosmetics and lifestyle retailer Colorbar has collaborated with womenswear designer Bina Modi to launch a line of colourful face masks exclusively on Colorbar’s e-commerce store and in select outlets.
“Our masks are designed to give you maximum safety with breathable fabric and adjustable loops,” Colorbar announced on Facebook on Monday with the slogan “stay safe, stay stylish”. The ‘Colorbar x Bina’s’ masks range in price from Rs 199 ($2.71) to Rs 499 for a mask featuring a zip opening.
The brand has launched the collection in its stores in Khan Market, Select City Walk, DLF Mall of India, and Promenade outlets in Delhi with dedicated displays, it announced on Facebook.
Colorbar has also continued to expand its personal care product selection in response to the category’s pandemic-led increase in popularity. The brand recently launched a range of new products for its ‘Essentials Range’ including body lotions, fragrance mists, body washes, and creams.
The brand also launched a new campaign with brand ambassador and Bollywood celebrity Jacqueline Fernandez. She appears in a wide range of beauty avatars to promote Colorbar’s new range of themed beauty kits with themes including ‘retro’, ‘go getter’, and ‘head turner’.
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