Coco de Mer launches 70s-style collection, campaign shot by Rankin

Lingerie brand Coco de Mer has unveiled its new Spring/Summer 2018 collection, inspired by the glamorous 70s style that defined the Studio 54 era and is backing it with a campaign shot by Rankin.

Coco de Mer

The company said of the campaign: "Coco de Mer, Rankin and The Full Service embrace disco fever for the brand’s SS18 collection. With visuals that hark back to a 70s nightclub scene, 'Up All Night' shows off the scandalous and irresistible side of luxury lingerie brand, Coco de Mer. It’s all disco balls, opulent lingerie and dancin’ till dawn."

Divided by five themes, the ‘Up All Night’ collection embraces the brand’s penchant for luxury and erotica with lace, sheer details and "sensual silhouettes."

The Discotheque line features classic 1970s styles with black lace trim combined with emerald green satin, while Fever turns up the heat with a unique red and taupe lace and red silk.

Red takes also centre stage in the Inferno collection, which features floral embroidery for a more delicate look.

The offer also includes Nightlife, a collection of geometric forms; and Wonderland, for brides-to-be and "those who love white lace."

“Inspired by the glamour and allure of the 1970s disco scene with its beautiful women, enticing music and thrilling spectacles, we have used the finest silks, embroideries and laces to create a sophisticated, luxurious and seductive fashion collection,” said Coco de Mer CEO Lucy Litwack.

Rankin/The FullService

The collection is available in multi-brand stores and retailers including Harrods, and Selfridges, as well as online and in Coco de Mer’s flagship store in London’s Covent Garden. Retail prices range from £85 for a thong to £385 for a lace robe.

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