Coach 'In My Tabby' pop-up launches in India

By

Isabelle Crossley

Published
May 2, 2023

Luxury accessories brand Coach has launched its first India pop-up shop for its ‘In My Tabby Ice Cream Pop Up’ campaign in New Delhi’s DLF Emporio. The brand will subsequently take this retail concept to numerous metros including Mumbai, Chennai, and Bengaluru. 

Coach’s ‘In My Tabby’ campaign features international musicians Lil Nas X, Camila Mendes, Kōki, and Wu JinYan who all showcase their own take on its signature Tabby bag. To accompany the launch of this multimedia campaign in India, Coach has launched its themed pop-up in the country, as well as other Asian nations, the brand announced in a press release. 
 
The campaign is designed to celebrate individuality and self expression and invites India’s youth to make Coach’s Tabby bag their own. The ‘In My Tabby Ice Cream Pop Up’ has been designed to reflect this with an eye-catching ice-cream pink colour scheme. 

This season, Tabby bags come in hues of mustard, teal, navy, and bubblegum pink among others. At the pop-up, visitors are invited to try out the different “flavours” of the Ice Cream Tabby’s new variants, with names ranging from ‘Curiosity’ and ‘Courage’ to ‘Hope’ and ‘Bliss’. 
 
Coach retails in India through its exclusive brand outlets in New Delhi, Mumbai, Chennai, and Bengaluru as well as in licensed multi-brand boutiques. The brand is owned by US-based multinational luxury fashion holding company Tapestry.