CMAI to hold surveys in malls for Size India project

By

Isabelle Crossley

Published
Dec 30, 2019

The Clothing Manufacturers Association of India (CMAI) plans to install body scanners in malls and National Institute of Fashion Technology (NIFT) centres in February, to record visitors' measurements for its 'Size India' project.

 
As the CMAI, the Ministry of Textiles, and NIFT continue to work together to create the first India-specific clothing size chart, the organisations will scan Indians in malls and NIFT centres in Delhi, Mumbai, Kolkata, Bengaluru, Ahmedabad, Shillong, and Guwahati to research sizing and how it differs according to area. Data from the comprehensive survey will be used for the Size India chart.
 
“The India size chart should be ready by the end of 2020 or mid-2021,” the CMAI’s chief mentor, Rahul Mehta, told the Economic Times.

The organisation, which represents around 24,000 Indian clothing manufacturers, hopes the sizing chart will allow brands to better tailor clothing sizes to Indian body types, instead of using an international sizing model, which does not work in the country.
 
As well as the government-endorsed sizing project, a number of Indian clothing brands are tailoring their offerings to India-specific sizing to appeal to local customers.

Allen Solly Women, Arvind Fashions, and Myntra have all begun to focus on India-specific sizing and have found the move to be profitable, ET Bureau reported.