Club Factory signs Ranveer Singh to launch its collection in India
today Jun 4, 2019
The Chinese e-commerce platform Club Factory has collaborated with Bollywood actor Ranveer Singh to launch its new summer season collection in the Indian market.
Club Factory will launch the collection with a campaign featuring the actor which includes a new video with an original rap track from Kaam Bhaari.
The campaign is currently live on all digital and social media platforms of the app including YouTube, Facebook, Instagram, Tik Tok, and Hotstar.
Commenting on its association with the actor, the company in a statement said, “Ranveer Singh has been a complete trendsetter – in his choice of movies, clothes and with his unique style in connecting with the audiences. He is the perfect match for a brand that has trendy products that go well with the generation of today who want to make a statement wherever they go.”
Club Factory is hoping that Ranveer Singh’s popularity and strong connect with the audience will help it boost its customer base in the country.
Club Factory is a clothing retailer that allows customers to shop millions of fashion products straight from the factory at discounted prices. It sells products ranging from apparels, shoes, jewelry, home décor, handbags, and beauty products to gadgets.
The Chinese retailer has already managed to get a sizeable share of the country’s fashion market and has a strong customer base from India. The company plans to onboard more Indian sellers to strengthen its Indian operations in the coming years.
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