Club Factory empowers sellers with new chat feature
Leading e-commerce player Club Factory has rolled out a new chat feature to empower sellers and increase sales on its platform, as it looks to stay on par with majors Amazon and Flipkart with the new tech feature.
The new feature will help sellers communicate directly with their customers and take orders through the messaging platform, thereby resulting in higher sales.
Club Factory claims that already 70 percent of its sellers have started using the feature, which has resulted in the expansion of their customer base.
"Club Factory is the only e-commerce player in India that does not charge any commission fees, passing on cost-benefit to the users. We are also happy to include a chat feature as part of our bouquet of offerings. The option allows customers to directly interact with sellers to discuss any product-related query and place special requests for their orders," said Vincent Lou founder and CEO of Club Factory, in a statement.
"Unlike some of the other e-commerce platforms, we believe that sellers need to be empowered to own their consumers and end-users. These initiatives make us a comprehensive online-market place facilitator, building to an era of FAC - Flipkart, Amazon and Club Factory to lead the future of e-commerce in India," he added.
Club Factory started operations in India in 2016 and claims to have already on-boarded over 10,000 sellers this year. Club Factory had raised $100 million (Rs 710 crore) in its latest funding round led by Qiming Venture Capital.
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