Club Factory appoints Raveer Singh and Manushi Chhillar as brand ambassadors

By

Isabelle Crossley

Published
Jul 13, 2018

China-based online fashion brand Club Factory has appointed the Bollywood actor Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors for its first pan-India multi-media advertising campaign.

Club Factory has partnered with Publicis Worldwide’s advertising agency Publicis Beehive to disseminate an India-wide advertising campaign for the fashion business in order to grow its presence in the country. As part of this campaign, the celebrities and new brand ambassadors Raveer Singh and Manushi Chhillar star in a commercial created by Publicis Beehive that shows them enjoying a range of Club Factory garments.

Club Factory’s Marketing Director, Aviva Wu, commented on the partnership with Publicis Beehive in a statement: “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

Club Factory is a clothing retailer that allows customers to shop millions of fashion products straight from the factory at discounted prices. The business is based in Hangzhou, China, and has a presence in China, South Asia, Europe, the United States, the Middle East, and other regions. The business was founded by Aaron Jialun and Vincent Lou and has completed Series C funding.