Clovia strengthens its product portfolio

Purple Panda Fashions owned lingerie brand Clovia has strengthened its product portfolio with the launch its new monsoon loungewear collection.

Clovia’s monsoon loungewear will comprise of pajama sets, top & shorts, night suits, and short nighties. With the launch of the new collection, Clovia is hoping to boost its sales during the monsoon season during which most brands usually witness slow sales.

The monsoon collection will be available on Clovia’s website and retail stores across the country.

Clovia further plans to diversify its product portfolio with the addition of athleisure range in the coming months. It will also be launching maternity wear later this year.

Clovia currently has around 15 exclusive stores and also available in around 250 multi-brand outlets and shop-in-shops. The company had posted revenue of Rs 52 crore ($7.5 million) for the fiscal year 2017-18 with a net loss of Rs 9 crore.

It will be opening another 15 exclusive brand outlets this year coupled with an additional 200 touch points in multi-brand outlets and shop-in-shops.

Clovia strengthens its product portfolio

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