×
184
Fashion Jobs
ACTIVEWEAR & TECHNICAL TEXTILE DIVISION
Production Manager (Apparels/Garment)
Permanent · Ludhiana
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Jaipur
ADECCO INDIA PRIVATE LIMITED
Job Opening For Area Sales Manager Role For Mnc Company
Permanent · Bengaluru
VISAGE BEAUTY AND HEALTH CARE
Area Sales Manager (Cosmetics/Skin Care Retail General Trade)
Permanent · Chennai
FORTUNE HR SOLUTIONS
General Manager - ie
Permanent · Tiruppur
ALUDECOR LAMINATION PVT LTD
Area Sales Manager - Patna
Permanent · Patna
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
RAKSHA PIPES PVT. LTD
Area Sales Manager
Permanent · Chennai
RENEWBUY
Area Sales Manager - Kolkata/Ranchi/Bhubaneswar
Permanent · Bhubaneswar
TRIDHAATU REALTY AND INFRA
Sales Manager - Real Estate (Closing)
Permanent · Mumbai
INFOGAIN
Production Support Manager- Opening
Permanent · Pune
ADD UR CO LLP
Production Manager
Permanent · Chennai
LE HUMAN RESOURCES SOLUTIONS PVT LTD
Production Manager
Permanent · Pune
FIRST MERIDIAN BUSINESS SERVICES
Head Production Manager
Permanent · Gurugram
ADECCO INDIA PRIVATE LIMITED
Sales Manager
Permanent · Mumbai
ALEMBIC PHARMACEUTICALS
Area Development Manager
Permanent · Pune
LEVI'S
Technical Product Manager
Permanent · Bengaluru
THE SEARCH HOUSE (A DIV OF JSD SEARCH HOUSE PVT. LTD.)
Manager Production-Sheet Metal (Laser /Punching/ Press Break)
Permanent · Bhiwadi
ABHAY INDUCTION TECH PVT LTD
Sales Manager
Permanent · Ahmedabad
FREELANCER PRATIK PARIKH
Opening in Leading Life Insurance Company/ Area Business Manager
Permanent · Gandhinagar
MANISHMEDI INNOVATION
Area Sales Manager
Permanent · Hyderabad
OJB HERBALS
Area Sales Manager
Permanent · Ranchi
Published
Apr 8, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Clovia sees strong growth; focuses on tier 2, 3 locations for aggressive expansion

Published
Apr 8, 2022

Direct-to-consumer lingerie brand Clovia has seen sales remain far ahead of pre-pandemic levels and plans to expand aggressively this year across Tier 2 and 3 locations following an omni-channel approach. 

Clovia retails a range of lingerie, active wear, and lounge wear - Reliance Retail Ventures acquires majority stake in Clovia


Clovia currently has around 28 brick-and-mortar outlets across India and aims to open around 55 to 60 new stores this year, Moneycontrol reported. The brand will continue to open around five stores a month with a focus on tier 2 and 3 cities to respond to the growing non-metro demand for branded lingerie and loungewear. 
 
“As of today, we have 3.5 million women who are wearing Clovia,” the brand’s founder and director Neha Kant told Moneycontrol on the sidelines of the recent India D2C Summit 2022 in Mumbai. “We are selling one item every two seconds. We have to take this from 3.5 million to about 15 million and Clovia is now expanding not just across the category but across geography and channels as well.”

Clovia responded to the pandemic by diversifying its product categories to include new lines to cater to more time spent in the home and a greater focus on health. Launching loungewear and activewear lines boosted sales and this growth is continuing post-pandemic, albeit at a more settled rate, according to Kant. 
 
“Clovia has been expanding aggressively, especially, our own branded outlets,” said Kant. “Our strength is actually direct engagement with customers. And it reflects in our offline strategy also.”

Copyright © 2022 FashionNetwork.com All rights reserved.