Published
Oct 5, 2021
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Clovia's leadership team model for brand in new campaign 'Nothing But Real'

Published
Oct 5, 2021

Women’s innerwear, activewear, and loungewear brand Clovia has partnered with its own leadership team as models for the first time for an all new campaign ‘Nothing But Real’. 

Clovia's own staff modelling the brand's latest sleepwear collection - Clovia


Clovia’s own team were chosen as the models for the brand’s new campaign to launch its latest athleisure, nightwear, and loungewear collections, the brand announced in a press release on October 4. The aim of the campaign is to showcase how Clovia’s garments are designed to fit a wide range of sizes and body types and break, “socially constructed notion of beauty standards.”
 
“The campaign funnily enough was born out of an internal chatter on if our cool new launches will fit all body types,” said Clovia’s founder Neha Kant in a press release. “This shoot was done as a challenge by our design and marketing team to showcase how Team Clovia designs for all body types. Clovia collects extensive data on Indian body types and creates fits that perform and flatter both. Through this campaign, we celebrate real women.”

Clovia aims to spread a message of body positivity and confidence through the campaign, it said. The brand is currently promoting the campaign on its website, shopping app, and social media platforms including Facebook. 
 
Clovia’s latest collections feature a range of bright prints and bold graphics as well as more traditional style motifs. The brand retails through its dedicated e-commerce website and exclusive brand outlets across India as well as on multi-brand online platforms and in other large format retail outlets. 

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