Clovia partners with Anusha Dandekar for its new collection
Direct-to-consumer lingerie and personal care brand Clovia has partnered with actress-singer Anusha Dandekar for its range of fashion lingerie and innerwear products.
The brand has launched a digital media campaign featuring the Dandekar which showcases a few styles from Clovia’s new collection.
The video was shared by the actor on her Instagram handle, while Clovia has also shared the video on its social media platforms such as Twitter, Facebook, YouTube, LinkedIn and on Clovia’s website and app.
Commenting on the collaboration, Rajeswar Rao, vice president of digital marketing at Clovia in a statement said, “Clovia has collaborated with Anusha Dandekar as her personal style is a rage and shares a strong connection with our millennial consumers. Dandekar has always been talking about lingerie being an important part of fashion and how it helps her to express her style. Clovia being a brand for women and advocating fun and comfort when it comes to styling, Dandekar has truly resonated with the brand ethos in the video.”
Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia, and personal care products under the brand Skivia.
Clovia sells its products through its dedicated e-commerce store and multi-brand platforms like Myntra, Nykaa, Flipkart, and Amazon among others. In terms of brick-and-mortar retail, the brand is available at multi-brand outlets including Lifestyle, Central, and Brand Factory.
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