Clovia opens opens tenth New Delhi store at Rajouri Garden

The lingerie brand Clovia has opened its tenth store in the capital located at Rajouri Garden.

Clovia is expanding with an omni-channel strategy

The new Clovia store carries the brand’s range of lingerie, shape-wear, and sleepwear as well as its festive and bridal collections. Clovia produces a range of inner wear designed to be worn with traditional wear and the store carries garments such as shape-wear petticoats to be worn under sarees. 

Clovia is also currently expanding its direct selling programme where individual partners can sign up to sell products for the label with a 15 percent commission. The brand trains sellers on its lingerie and provides them with a product which has allowed the brand to reach new customer demographics and opened up non-metro areas. 

According to Clovia’s website, it gets over 50,000 unique visits a day and sells a product every five seconds. The brand describes itself as the “fastest growing online lingerie shopping brand in India”.

Clovia is a brand of Purple Panda Fashions Private Limited and counts Ivy Cap Ventures and Zurich-based firm Mountain Partners AG as its backers. The lingerie brand retails from its dedicated e-commerce store as well as brick-and-mortar retail outlets. The brand is also currently expanding in Nepal.

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