Clovia opens its first brand outlet in Gurugram
Lingerie and personal care brand Clovia has strengthened its offline network with the launch of its first exclusive brand outlet (EBO) in the city of Gurugram.
The 757 sq ft store located at DT Mega Mall, MG Roadm will house Clovia’s lingerie, sleepwear, activewear as well as the newly launched Skivia range of personal care products.
With the launch of its first EBO, Clovia has begun its massive expansion for the year in which it plans to open around 150 outlets across the country.
Commenting on the launch, Pankaj Vermani, founder CEO of Clovia in a statement said, “Clovia has been at the forefront of offering an unparalleled direct-to-consumer as well as offline retail experience to its patrons. With the opening of our first exclusive brand outlet in Gurugram, we aim to reach out to more consumers by offering an enhanced omnichannel shopping experience.”
Clovia sells its products through its dedicated e-commerce store and multi-brand platforms like Myntra, Nykaa, Flipkart, and Amazon among others. In terms of brick-and-mortar retail, the brand is available at multi-brand outlets including Lifestyle, Central, and Brand Factory.
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