Clovia opens 50th store in Chandigarh's Elante Mall

By

Isabelle Crossley

Published
Feb 7, 2023

Lingerie and clothing brand Clovia has opened its 50th brick-and-mortar store in Elante Mall in Chandigarh, on the second storey of the mall. The store is the brand’s second in the city and 11th in the state of Punjab. 

The new store retails Clovia’s full range of lingerie, sleepwear, lounge wear, and accessories, according to the brand’s website. House of Clovia’s recently launched personal care brand Skivia is also available in the new store. 
 
“We are delighted to have reached the half-century milestone,” said Clovia’s founder and CEO Pankaj Vermani, Indian Retailer Bureau reported. “We received an overwhelming response from our first exclusive brand outlet in the Sector-17 shopping plaza and this encouraged us to open another store in the city to provide a differentiated retail experience within a mall to our customers. We will continue working towards introducing the best of styles and products at Clovia and aim to exceed our customers’ expectations every time they visit the store or shop online.” 

The new Chandigarh store measures 550 square feet and has a bright, youthful interior. By the end of the 2023 financial year, Clovia aims to have opened 100 exclusive brand outlets across India. 
 
Clovia also recently launched a limited edition Valentine’s Day collection, the brand announced on Facebook. The collection features a range of heart printed sleepwear and lounge wear as well as lace underwear and accessories.