Clovia names actor Shraddha Kapoor as brand ambassador
Direct-to-consumer lingerie and personal care brand Clovia has named actor Shraddha Kapoor as its first brand ambassador.
The actor will be seen endorsing the brand in a television campaign themed around ‘Happy is my Superpower’. Additionally, the brand has also planned a 360 campaign with the actor across digital, cinema, and social media platforms.
Commenting on the association, Neha Kant, founder of Clovia in a statement said, “Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”
Shraddha Kapoor added, “I am elated to associate with Clovia; a brand that believes in propagating happiness. This is a big step taken by us to normalize conversations that were until now spoken about in hush voices. There is no denying that wearing what you like and owning how you look, can be a real confidence booster.”
Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia, and personal care products under the brand Skivia.
Clovia sells its products through its dedicated e-commerce store and multi-brand platforms like Myntra, Nykaa, Flipkart, and Amazon among others.
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