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Published
Aug 31, 2022
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Clovia launches skincare rebrand Skivia

Published
Aug 31, 2022

Direct-to-customer fashion, lingerie, and personal care brand Clovia has launched new skincare and haircare brand Skivia as a product rebrand and has partnered with celebrity Tejasswi Prakash to promote the line. 

Screenshot of Clovia's new Skivia segment on its e-commerce store - Clovia


Clovia has relaunched its Kumkumadi range of Ayurvedic personal care products under new brand name Skivia. The brightly packaged goods are designed to offer natural beauty solutions, the brand announced in a press release on Tuesday. Products in the new line are priced between Rs 298 and Rs 545. 
 
“Clovia endeavours to constantly innovate to provide our customers with unrivalled personal care options,” said Clovia’s founder and director Neha Kant in a press release. “With Skivia, we acknowledge the consumers' desires for organic products in skincare and hair care. The entire range is made with natural ingredients for all skin types and is gender neutral.”

“Clovia has collaborated with Tejasswi to promote the Kumkumadi range of face care products,” said Kant. “She is a trusted known name just like Clovia- with a strong connection with our millennial consumers. She resonates with our target consumers of college students, first jobbers and working women who are confident and do not shy away from taking care of themselves.”

“I am very conscious with regards to the skin care products I use,” said Prakash in a press release. “I've teamed up with Clovia once I tried their Skivia range of products. I think their Kumkumadi range has the best organically infused and chemical-free products available today.”

Skivia products have launched on Clovia’s dedicated e-commerce store and on multi-brand platforms including Myntra, Nykaa, Flipkart, and Amazon among others. In terms of brick-and-mortar retail, the line has launched across Clovia stores and multi-brand outlets including Lifestyle, Central, and Brand Factory.

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