Clovia appoints Nikhil Gulati as head of brand marketing

By

Maverick Martins

Published
Jan 18, 2023

Lingerie and personal care brand Clovia has strengthened its marketing team with the appointment of Nikhil Gulati as its head of brand marketing.

Gulati joins Clovia from Cars24 where he was heading media planning and was responsible for new user acquisition.

In his new role, he will be leading the brand’s content, social media across platforms and be responsible to further popularise the brand in the Indian market.

Commenting on the appointment, Neha Kant, founder of Clovia in a statement said, “Under Nikhil’s leadership, Clovia aims to accelerate its efforts to engage with the audience through different mediums. His expertise in consumer marketing and profound understanding of consumer behaviour will be crucial in establishing our marketing strategy and solidifying our position as the market leader in the direct-to-consumer sector.”

Nikhil Gulati added, “I am excited to embark on this new and uniquely challenging journey with Clovia. My aim is to further the brand's vision to normalize conversations around women's innerwear, a topic that has largely been a taboo till now. I hope to create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia.”

Nikhil Gulati is a seasoned marketing professional with over 10 years of experience in senior business and marketing roles.