Clove founder Samyukta Nair collaborates with Ashish Gupta

By

Maverick Martins

Published
Dec 18, 2019

The founder of luxury fashion and lifestyle boutique Clove, Samyukta Nair, has collaborated with London-based designer Ashish Gupta for the ‘Holiday Hoodie’ collection.
 

The Holiday Hoodie is a limited 12-piece hoodies collection and will be promoted by designer Rhea Kapoor who is playing the muse to this collection.
 
Commenting on the collaboration, Nair in a statement said: “In this collaboration with Ashish, we wanted to have a fun approach to the holidays, so we created these distinctive hoodies that use British tongue in cheek humour and our Indian love for sequins and sparkle, essentially everything we love about both places we call home.”

Talking about the collection, Ashish added: “The holiday season is a time for reflection and a moment to reset before the year ahead. It’s usually the last chance I get to take a break before heading to India to prepare my collection for next season. But the holidays can be quite stressful, and so I wanted to take a tongue-in-cheek, humorous look at feeling anti-social.”
 
The Holiday Hoodie collection had been priced at Rs 15,000 ($212) and will be available exclusively at the Clove store in Mumbai.