Clove collaborates with Ashish Gupta for holiday capsule collection

By

Isabelle Crossley

Published
Dec 17, 2019

Multi-brand luxury fashion boutique Clove has collaborated with womenswear designer Ashish Gupta to create a capsule collection for the winter/festive season, which launched in Mumbai on Tuesday.

Samyukta Nair’s concept store Clove runs its Christmas-themed event “The Holiday Shop” every year and this year the focus is a collaboration with Ashish Gupta. The two brands have created a collection titled “The Holiday Hoodie”, inspired by muse and stylist Rhea Kapoor, the brands announced in a press release. 

The hoodie collection features three different sequinned slogans “Champagne, Diamonds & Me”, “I’d rather be at home”, and “Everyone is annoying” and launched at Clove’s store in Colaba, Mumbai on December 17. The limited-edition collection is made up of only 12 pieces and comes in three different styles. 

“In this collaboration with Ashish, we wanted to have a fun approach to the holidays, so we created these distinctive hoodies that use British tongue in cheek humour and our Indian love for sequins and sparkle, essentially everything we love about both places we call home,” said Nair in a press release.

“The holidays can be quite stressful, and so I wanted to take a tongue-in-cheek, humorous look at feeling anti-social,” said London-based designer Gupta about the collection.

The hoodie collection is available exclusively at Clove and pieces retail at Rs 15,000 ($211.38).