Cloudtailor enters offline market, plans expansion across India

By

Maverick Martins

Published
Jul 14, 2022

Direct-to-consumer (D2C) fashion start-up Couldtailor has entered the offline market with the launch of two exclusive brand outlets (EBO) in south India.

The start-up has opened a store each in Hyderabad and Benguluru. The stores will offer personalised fashion and tailoring services.

Cloudtailor had recently raised funds to fuel its expansion and plans to open more offline stores across the country in the coming months.

Commenting on the expansion, Susmitha Lakkakula, founder Cloudtailor in a statement said, “We received stupendous response on our first Hyderabad EBO and we’re hoping the same with every new expansion that we have in the pipeline. Our EBO ideas are very simple, we want to offer tailoring experiences like never before. The gap between consumer expectations and available solutions is what helped us conceive this idea.”

“We are operating on a phygital model and physical experience centres are an important part of our omnichannel strategy. EBOs will play a very crucial role by allowing customers who are digitally naive to get comfortable with our model, experience hassle free service and sustain stickiness,” she added.

Launched in December 2020 by Husband-and-Wife duo Susmitha Lakkakula and Rudra Pratap, Cloudtailor started as a D2C mobile app specialising in hyper-personalised women's wear segment.