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Published
Jun 27, 2022
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Cloudtailor appoints Dev Kakkad as head of consumer activation, brand partnership

Published
Jun 27, 2022

Direct-to-customer women’s fashion brand Cloudtailor has announced the appointment of Dev Kakkad as head of consumer activation and brand partnership.


Cloudtailor appoints Dev Kakkad as head of consumer activation, brand partnership - Alto Nivel


In his new role, Kakkad will identify and define the growth plan for the business, bring stakeholder groups together, provide strategic marketing expertise to successfully drive revenue and brand awareness for national and international markets.

Commenting on his appointment, Dev Kakkad in a statement said, “I am immensely excited to join Cloudtailor, and lead Activation & Brand Partnership. As I step into this new role, my main objective will be to drive growth by exploring different avenues through omni channel initiatives. I believe my expertise in B2C marketing campaigns, brand partnership, and customer acquisition would benefit the brand and pave the way for future growth.”

Mahesh Patel, co-founder at Cloudtailor added, “To continue the customer acquisition journey and to meet Cloudtailor’s massive growth ambition, I’m pleased to welcome Dev Kakkad to the team to lead activation and brand partnership. On the journey to make Cloudtailor a household brand for every woman for their personalised fashion and tailoring, I’m confident that Dev will be a great asset to Cloudtailor and will take Activation and Brand Partnership to the next level.”

Dev Kakkad has over a decade of experience in customer acquisition, brand partnership, marketing campaigns, and a complete range of operational functions.

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