Clothing brand HRX expands partnership with EatFit, to open offline stores

By

Isabelle Crossley

Published
Jun 6, 2023

Bollywood celebrity Hrithik Roshan’s clothing and accessories brand HRX has expanded its partnership with nutrition-based food retailer EatFit and will open brick-and-mortar outlets across India under the name ‘HRX by EatFit’.

“I am thrilled to witness the expansion of our partnership with EatFit through the launch of our offline stores,” said HRX founder Hrithik Roshan, Indian Retailer Bureau reported. “HRX aims to provide holistic solutions for a healthier lifestyle, and proper nutrition is essential to our vision. The shared values between EatFit and HRX are deeply interconnected, and we take pride in this synergy. It is my hope that the HRX by EatFit offline stores will enable individuals to access nutritious meals on the go.”
 
HRX specialises in sportswear and is designed to promote healthy living. The HRX by EatFit food outlets are designed to offer an extension of this brand philosophy and get Indians excited about healthy eating. 

EatFit has reported significant financial growth since partnering with HRX, seeing its quarterly revenue double. The businesses plan to open 10 offline stores together in the near future and target reaching a brick-and-mortar total of 150 stores by 2025. 
 
“Our partnership with HRX has always revolved around this shared vision,” said Curefoods’ founder Ankit Nagorni. “The offline stores will serve as a firsthand showcase of the unique proposition of EatFit and HRX, emphasising the importance of specially crafted nutritional meals for a healthy lifestyle. I believe that this move will raise awareness among people about the significance of consuming a nutritious diet, and it will contribute to the success of our partnership with HRX.”