Clinique signs actor Radhika Apte as first brand ambassador for India
Global beauty brand Clinique owned by Estee Lauder Cos Inc has signed Bollywood actor Radhika Apte as its first brand ambassador for the Indian market.
With the association, Clinique is looking to increase its brand awareness and deepen consumer engagement in the country through campaigns featuring the actress. Apte will be seen endorsing Clinique products in the campaigns that will play across digital media, social media and in-store in India and around the world.
Talking about her association with the brand, Apte in a statement said, “I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness.”
Rohan Vaziralli general manager at Estée Lauder Companies India added: “Since its inception, Clinique has paved the way for the beauty industry in delivering innovative, high-performance skincare ahead of its time. Similarly, Radhika is a trailblazer in her line of work - through the roles she portrays to empowering women to focus on inner beauty. We’re delighted to welcome Radhika to the Clinique India family and are confident she will inspire millennial consumers in India and around the world.”
In December 2018, Estee Lauder had appointed Bollywood actress Diana Penty to endorse Estee Lauder products in the country.
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