Clensta International strengthens online presence with launch of digital store

By

Maverick Martins

Published
Sep 15, 2021

Personal care start-up Clensta International has strengthened its online footprint with the launch of its exclusive online store to widen its customer base and boost sales of its products.
 

With the launch of its online store, Clensta International is expecting to ride on the digital wave that has taken over the market since the pandemic and aims to clock around $20 million (Rs 147 crore) in revenue over the next three years.
 
Commenting on its foray into the online space, Puneet Gupta, founder and CEO of Clensta International, in a statement said: “To cope up with the losses during the pandemic and the subsequent lockdown and to increase sales, a shift to D2C is an amendment to survive in the race. Moreover, brands like us that relied on storefronts to connect goods and services with consumers had to consider an omnichannel strategy to accelerate a direct-to-consumer (D2C) approach.”

“By focusing our efforts towards D2C, we will be able to connect with consumers via online channels and in turn, re-ignite the growth that may have been stunted during this unprecedented time,” he added.
 
Clensta is a personal care start-up founded in 2016 with over 28 products in its portfolio. Clensta products are also available on leading e-commerce portals like Amazon, Flipkart, Snapdeal, Shopclues, and Paytm Mall.