Citykart expands value fashion offering

By

Isabelle Crossley

Published
Mar 7, 2023

Value fashion brand Citykart has expanded its product selection this spring season and launched an offline-only line of menswear and womenswear. The in-store line is designed to drive brick-and-mortar sales and offer a more comprehensive wardrobe solution. 

The line has launched in Citykart stores in Uttar Pradesh, Bihar, Odisha, Madhya Pradesh, Chhattisgarh, and the North Eastern regions, the brand announced in a press release. “We are excited to announce the launch of our Spring- Summer collection of apparel, which is based on our core value of providing affordable fashion,” said Citykart’s founder and CEO Sudhanshu Agarwal, Indian Retailer Bureau reported. “We felt that this collection is special and can only be justified by its offline-only presence, so it isn’t available online. A majority of the products in this collection are at entry price points, giving customers the best value for their money. We are looking forward to seeing our customers’ response to the Spring-Summer collection, and we’re confident that it will be a hit.”
 
The brand also launched a dedicated campaign for the recent festival of Holi. Named ‘Full Paisa Vasool’, the campaign offered clothing from Rs 99 along with a range of Holi merchandise. 

“At Citykart, we aim to make fashion affordable and accessible to all sections of the population and this Holi, we are taking this a step further,” said Sudhanshu Agarwal in a press release. “True to the campaign’s tagline, we offer the latest in the fashion world at entry price points. We look forward to styling the country with our designs this festive season.”