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Published
Apr 8, 2019
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Citrine hosts Jodi pop-up event in Kolkata

Published
Apr 8, 2019

The multi-brand fashion boutique Citrine has launched the pop-up store “A Week of Jodi” to promote the young label in Kolkata for the first time. The event began on April 8 and ends on April 13.

Jodi has set up shop in Kolkata for the week - Jodi- Facebook


On Monday, Citrine launched a week long pop-up store for Jodi inside its multi-brand boutique in Shakespeare Sarani, Kolkata. This is the first time the up-and-coming label has had a pop-up in the city and the event sees the brand launch its new collection Orient Express

The pop-up store features an array of printed summer clothing with Jodi’s signature bold and fun take. Pastel hues, traditional Chinese dragons, and sheer layers create a look that is decidedly Indian but also eclectic and well-travelled. Jodi recently held a pop-up store in New Delhi and has grown significantly this year.

Jodi was launched by fashion stylists-turned designers Karuna Laungani and Gauri Verma to fill what they perceived as a gap in the market for a fun, Indian-centred high street brand.

“We both understood the need to bring to the fore the country’s heritage through fashion, and at a reasonable price,” Laungani wrote on the brand’s social media. “The label was born out of our shared love for craft, culture, fashion, and travel.”

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