Chumbak to host fourth edition of You X Chumbak campaign in Hyderabad

By

Isabelle Crossley

Published
Jun 26, 2019

The clothing and lifestyle brand Chumbak will host the fourth edition of its You X Chumbak campaign in Hyderabad to search for models for its upcoming campaign and engage the city’s young shoppers.

As part of its current marketing strategy which targets young, urban consumers, Chumbak is hosting a fourth edition of its You X Chumbak campaign, this time in Hyderabad. The campaign, which has already run in metros including Mumbai and Kolkata, invites hopefuls to submit their photos online and the winners will feature in the brand’s upcoming “Girl in the City” campaign to be shot in Hyderabad. 

Chumbak has hosted a range of events and contests to engage its customers this year. In April, the brand held a Spring Blogger’s Meet in New Delhi and has also hosted other events such as a canvas painting workshop with Brush Play. The brand also created and released a brand film earlier in the year. 

Chumbak was launched in March 2010 by Shubhra Chadda and the brand now retails across 100 product categories including clothing, footwear, handbags, accessories, homeware, and stationery. Chumbak has 17 stores across India as well as a dedicated e-commerce store.