Chumbak names Sara Ali Khan as their first brand ambassador

By

Maverick Martins

Published
Jan 19, 2021

​Lifestyle brand Chumbak has named Bollywood actor, Sara Ali Khan, as its first brand ambassador. She will be endorsing the brand’s home and watches categories. 

The campaign featuring Sara Ali Khan will be launched by Chumbak later this month across the brand's digital and offline mediums.
 
Commenting on the occasion, Vivek Prabhakar and Shubhra Chadda, co-founders of Chumbak, in a joint statement said: "We're incredibly excited to welcome Sara on board. She's a talented artist, but also someone a lot of people relate to when it comes to her easy confidence, approachability, warmth & sense of humour. It's the start of an amazing adventure for us at Chumbak. We look forward to working with Sara over the next couple of years.”

Sara Ali Khan added: “Entering into this long-term association with Chumbak is a very exciting moment for me. The brand is warm, positive, creative, homegrown and real. I'm looking forward to the campaign and working with the team.”

Established in 2010, Chumbak is one of India’s leading multi-category retailer with a strong online presence, along with over 70 exclusive brand stores.