Published
Apr 19, 2023
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Chumbak collaborates with LBB, Singapore Tourism Board for ‘Singa Streets’ collection

Published
Apr 19, 2023

Lifestyle brand Chumbak has collaborated with Little Black Book (LBB) & the Singapore Tourism Board (STB) to launch the ‘Singa Streets’ collection.


Chumbak collaborates with LBB, Singapore Tourism Board for ‘Singa Streets’ collection - Chumbak


The premium collection includes cushions, wall décor, scented candle sets, copper bottles and tumblers, lunch boxes, wall plates, notebooks, bags, wallets & watches.

Commenting on the new collection, Shubhra Chadda, co-founder director at Chumbak in a statement said, “We’re absolutely thrilled to partner with LBB & STB to bring alive Chumbak’s version of Singapore through this collaboration. At Chumbak our love for travel has always inspired us to create fun everyday lifestyle, and this collection does it seamlessly.  Our designers have thoughtfully retained the Singapore-inspired art forms and the home range is handcrafted by local Indian artisans supporting our mission of being truly designed in India.”

GB Srithar, regional director India at STB added, “We are happy to partner with Chumbak and LBB in this retail initiative. It enables us to reach out to a key audience segment for us in India - young millennials who form a significant part of Chumbak & LBB’s follower base. We believe that the Singapore-inspired collection of homeware and accessories will offer audiences a distinct glimpse into the country’s ever-evolving persona and trigger a desire to visit our vibrant city-state for their next holiday.”

The newly launched collection will be available online and Chumbak stores across the country.

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