Chryscapital buys stake in Wow Skin Science for $50 million

By

Maverick Martins

Published
Apr 9, 2021

Personal care brand Wow Skin Science India Limited has sold a minority stake for $50 million to private equity firm Chryscapital.

With this investment, Wow Skin Science plans to expand its omnichannel presence, customer base, and develop its portfolio of brands and products.
 
Commenting on the stake sale, Manish Chowdhary, founder of Wow Skin Science, in a statement said: “We are extremely pleased to announce Chryscapital's investment in Wow, and welcome Chryscapital to the Wow Skin Science family. The foundation of this relationship is our shared goal of creating sustainable value at Wow by creating a house of brands, accelerating growth, hiring talent, institutionalising the organisation, and expanding Wow's presence in the Beauty and Personal Care category.”

Commenting on the investment, Ashish Agrawal, managing director at Chryscapital, added: “Chryscapital is excited to partner with Wow Skin Science in its growth journey towards becoming a formidable house of brands in beauty and personal care. We look forward to helping Wow grow multi-fold by further increasing online penetration, driving pan-India offline expansion, and launching new brands in adjacent categories."

Founded in 2014 by brothers Manish and Karan Chowdhary, Wow Skin Science is one of India’s leading personal care brand and sells across e-commerce platforms, website, and brick-and-mortar stores.