Oct 11, 2017
Christian Dior, Fenty Beauty and Louis Vuitton among the brands credited for LVMH growth
Oct 11, 2017
The group saw organic revenue growth of 14% in the category of fashion and leather goods, thanks in part to the integration of Christian Dior Couture, which it gained control of in July of this year. The group labelled the French fashion house's 70th anniversary retrospective at the Museum of Decorative Arts in Paris a "tremendous success," also nodding to the opening of the ‘Maison Louis Vuitton Vendôme' store in Paris and several new Fendi store openings in the US.
The perfumes and cosmetics business group also performed strongly, with the group singling out Parfums Christian Dior, whose fragrances ‘J'adore' and ‘Sauvage' remained highly popular. The launch of a new edition of the eau de parfum ‘Miss Dior' this year and the growth of ‘Rouge Dior' lipstick also contributed to this success, as did the debut Fenty Beauty by Rihanna collection, which was launched this September at the LVMH-owned Sephora. The beauty chain's transformation, which includes store renovation and the launch of its new concept store in Spain, was also highlighted regarding the growth of the conglomerate's ‘Selective Retailing' business division.
Meanwhile, the watches and jewelry business group recorded organic revenue growth of 13%, with the group highlighting Italian jewelry house Bvlgari's success. This is partly thanks to the rapid growth of its signature jewelry collections Diva, B.Zero1, and Serpenti, whose campaigns have recently been fronted by supermodel Bella Hadid.
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