Christian Dior Couture sales jump 20%

By

Bruno Joly

Published
Feb 17, 2014

The Christian Dior Group owns both 100% of Christian Dior Couture (with its Christian Dior label), and nearly 40% of LVMH, whose own annual results were published 30 January. Now the Group has announced a 14% jump in the label’s sales for the July to December period, up to 758 million euros.

At constant exchange rates and scope of business, the increase is 20%. Profit from recurring operations for the 6-month period was 108 million euros, compared with 82 million a year earlier.

In a press release, management emphasized ongoing momentum in leather goods, men’s and women’s ready-to-wear, and accessories. Certainly the fashion house, whose fiscal year had been moved to begin 1 July, far outpaced LVMH.

Indeed, for the same period, the luxury giant saw its revenues grow by only 2%, to 15.5 billion, resulting in profit from recurring operations of 3.3 billion. Hard hit by the slowdown of Louis Vuitton throughout all of 2013, LVMH saw its annual revenues increase by only 4%, to 29.15 billion euros, and its operating results grow by a mere 1.7%.

The Christian Dior Group is approaching 2014 confidently, arguing that it strikes the right balance with its different businesses and its geographical diversity. Still, the Group didn’t offer a crystal ball into its future numbers.